The Role of Product in the 7P's of Service Marketing
The Product is the core of any service offering. For service businesses, this refers to the intangible offerings that provide value to customers, such as consulting, healthcare, or hospitality. Unlike physical products, services are consumed at the moment of delivery, making customer perceptions and experiences critical.
Key Considerations:
Define the service based on customer needs.
Differentiate from competitors by offering unique features.
Continuously innovate to stay relevant.
Example: Uber offers a service that can be customized for diffe