Social Media is the best platform to market your business. Social media optimization is very helpful in improving a brand’s online presence. Its main goal is to analyze, optimize, and audit the performance of all social media platforms. Here are some social media tricks and tips that are helpful in the long run: 1. Engagement Optimization 2. Performance Optimization 3. Social Media Strategy Optimization 4. Profile Optimization. Social media optimization in digital marketing will help you improve your website ranking.