1. Understanding Pay-for-Performance SEO
Pay-for-performance SEO, also known as performance-based SEO or results-based SEO, is a digital marketing model that focuses on delivering measurable results. Unlike traditional SEO services where you pay a fixed fee, pay-for-performance SEO ensures that you only pay for tangible outcomes, such as increased website traffic, higher search engine rankings, or improved conversion rates. This approach emphasizes accountability and drives SEO agencies to achieve real, measurable results.