Utilizing the powerful tools being provided by Digital Marketing, businesses will be able to reach their targeted audiences. Digital marketing will help a business target its customers through gathering data available on various social media platforms. Then based on demographic data, Psychographic data and Behavioral data businesses can run an advertisement campaign to attract audiences which is achieved using Search Engine Marketing or Email Marketing. These strategies will allow businesses to reach a wider and right audience by enabling them to deliver their key messages at the right time.