Mobile Ads: Reaching Fingers, Not Just Eyes

We carry our mobile gadgets all the time as windows onto the outside world that fit comfortably in our hands. Advertisers follow the eyes where the eyes go. But drawing attention is more difficult in the fast-paced mobile era than just putting a banner advertisement on the screen. To get us to click, swipe, or even remember anything, it is important to engage us and create that "oh, cool!" moment.