How Do You Build a Strong Brand as a Small Business Owner?
A strong brand is more than just a logo—it's the emotional connection you build with your audience. This chapter explores the key elements of branding for small businesses, including defining your brand voice, clarifying your mission, choosing a visual identity, and delivering a consistent customer experience. You’ll also learn how to tell your unique story in a way that resonates and builds trust. Whether you’re launching a new business or refining an existing one, this guide will help you lay the foundation for a brand that stands out and scales with you.