The logo is not just a graphic, but the epitome of an organization – its philosophy, values, and so much more. A good logo is a unique piece; Should not give any scope for confusion with other logos it. At the same time, it must be functional and can be used in different contexts while retaining its originality. A good logo should remain effective when reproduced small or large, in full-color or in two color presentation (black and white); spot color or halftone.